rebrand + collateral design

The rebrand is a contemporary abstract design with three pivoting triangular shapes turning out from the bottom core point. The concept emerged from the process of understanding the client during the engagement phase and implementing the integrity of the clients core values with precision and confidence. The project included a new digital stationery and report template using the brand colors and icon.

logo + report design

The client launched a healthcare coalition and was in need of a logo that reflected their mission to drive creative policy to eliminate the high cost of healthcare. After developing a client objective, the research led to designing a primary color palette encircling the profiles of a family encompasses the coalition’s mission to promote cost saving policies and inform patients. The logo project involved creating brand style standards, website design, digital and print collateral. A healthcare report is designed annually with the client providing the copy and statistics.

brand standards + collateral design

A variety of ongoing projects with cross functional teams were developed using an existing logo to establish brand standards, program logos and sponsorship brochures. The sponsorship brochure combines client copy and levels of sponsorship into a multi-page brochure with charts and illustrations. Graphics and social media posts were created to introduce new events and programs.

Collaborated with a client to design a new website to showcase the launch of their non-profit organization. The client logo was modified to include a custom font in horizontal and vertical layout. The brands style was elevated with new colors, fonts and photography to tell the story of this emerging organization led by teens in the Bay Area.

logo rebrand

The coalition evolved and a new logo was needed to represent the new mission focused on innovation. A new logo displays a minimalist wordmark adjacent to the abstract fast forward icon. The logo design was inspired by the coalition’s mission to keep pace with innovation and allow the patient access to fast forward their control of healthcare. The logo influenced the design of the annual report and new stock images were placed to pair with the client supplied report copy.

Logo DESIGN

Developed a new logo to launch an online learning program for rare disease patients. Client requested a modern logo with an abstract representation of forward movement through use of gradient color and shapes.

logo rebrand

Collaborated with client to rebrand their patient centered program which provides scholarships, travel funds and grants to further assist with patient advocacy and public policy. The logo colors and fonts were curated to pair with their suite of primary and secondary brand logos. A small paper airplane illustrates the mission of sending the advocate on a path upward and elevating the patient voice. The project collateral included a rack card featuring illustrations of patients to be used at trade shows and events.

infographic design

The infographic design was adapted from an existing logo with direction to keep the brands colors and font styles. A series of icons were created to illustrate key information for a series of one pager infographics. The infographics inspired the design of a website with site architecture, forms and copy per client direction. The project team was comprised of an in-house team and agencies domestically and internationally to create the collateral copy and website build.

brand, social media + website

A high school student club with two fundraising events was in need of representation in the community and online. A series of logos, email blasts, flyers and an e commerce website were designed to advertise events and garner community support. The project included original website content, copywriting, event photography and social media posts.